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- Aerolane, Líneas Aéreas Nacionales del Ecuador S.A.
Avenida Amazonas y Pasaje Guayas, E3-131
- Main hub
- Guayaquil Jose Joaquin de Olmedo Airport
- Business model
- Full Service Carrier
- Joined Alliance
- Association Membership
- Codeshare Partners
- American Airlines
LAN Ecuador is a part of the consolidated LAN entity which incorporates LAN Airlines, LAN Cargo, LAN Express, LAN Argentina, and LAN Peru. LAN Ecuador offers regional services between the Ecuadorian cities of Guayaquil, Cuenca, and Quito, and international services to Madrid, Miami, and New York City.
Location of LAN Ecuador main hub (Guayaquil Jose Joaquin de Olmedo Airport)
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Avianca has cut back significantly in Ecuador’s domestic market as it focuses on domestic growth in Colombia and Peru. The group’s Ecuadorean subsidiary, AeroGal, has redeployed capacity to the international market, which it sees as more profitable following the opening of a new airport at the capital Quito.
Rival airline group LATAM however has been expanding rapidly in the Ecuadorean domestic market. In 2Q2013, Ecuador was the fastest growing domestic market for LATAM but the slowest domestic market for Avianca.
Government-owned Ecuadorean carrier TAME also has been expanding, leading to a further drop in market share for Avianca. The Ecuadorean market also saw in 2Q2013 the entry of a fourth domestic carrier in Linea Aerea Cuencana.
LAN remains optimistic it can continue posting double-digit profit margins throughout 2011 despite rising fuel costs, losses at its new Colombian operation and delays in proceeding with its proposed merger with TAM. The merger transaction, which would bring together Latin America’s two largest airline groups, is now not likely to be completed until early 2012.
Colombian aviation is undergoing a renaissance as flag carrier, Avianca, gears up for an aggressive expansion phase. Fresh from last month’s successful bond issue, in which the carrier raised close to USD250 million, Avianca is on the expansion trail, both organically and via the acquisitions of its parent conglomerate, the Synergy Group. Avianca, along with Brazil’s OceanAir, are key components of Synergy’s grand plan to create one of Latin America’s largest integrated cross-border airline and cargo groups. So far, the progress is on-track, as we review in this SWOT analysis.