easyJet Switzerland is a low-cost carrier based at Geneva Cointrin International Airport and Basel-Mulhouse International Airport. The airline operates as an easyJet franchise, providing scheduled services to destinations in Europe and to North Africa and the Middle East.
Location of easyJet Switzerland main hub (Geneva Airport)
LCCs will continue to evolve into hybrids of the original core model. CAPA and OAG consider easyJet Switzerland fits the LCC profile and it is included in our reporting on this basis. Please note: when reporting for an airline is changed from or to LCC the historical data is not affected and it can lead to a distortion in the current reported data. Contact us if you have any queries.
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SWISS International Air Lines has apparently decided to fully engage in a price war with easyJet try to gain back market share it has gradually lost to the LCC.
Switzerland’s de facto flag carrier has started offering low-cost flights starting at CHF49 (EUR40/USD51) from Geneva to a number of popular destinations such as Madrid and Nice. Athens and Prague are to follow from mid-Sep-2012. The price offensive is a test phase and will run until 31-Dec-2012.
SWISS still holds a leading position at Zurich Airport, its home base, but the airline that prides itself on its high standards and an impeccable service approach has lost ground to LCCs, primarily easyJet, at the country’s second largest airport Geneva. easyJet is also the largest operator at Basel/Mulhouse EuroAirport with a near 50% share of capacity expressed in seats and 40% of flight movements.
The decision by SWISS follows a survey among passengers revealing that they want the “most attractive prices” and more flexibility. SWISS’ realisation is not surprising, to say the least, as passengers have been switching to no-frill carriers for short and medium-haul in Europe for more than a decade.
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