Blue Panorama Airlines
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- Schedule Analysis
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- Fast Fact Report
- IATA Code
- ICAO Code
- Corporate Address
- Blue Panorama Airlines Spa
Via delle Arti, 123 Pal. D - 00054 Fiumicino - Roma - Italy
- Main hub
- Rome Fiumicino Airport
- Business model
- Full Service Carrier
- Domestic | International
- Airline Group
- Part of Blue Panorama Airlines S.p.A.
- Association Membership
- Codeshare Partners
- Air Italy
Cubana de Aviacion
Blue Panorama Airlines is a charter and scheduled airline based at Rome Fiumicino and Milan Malpensa airports in Italy. It is privately-owned and also owns the Fiumicino-based LCC Blu-express. The airline serves destinations in Brazil, the Caribbean, Madagascar and the Maldives from its Rome and Milan bases. On 26-Mar-2014 Blue Panorama reportedly entered administration, services are expected to continue to operate normally while negotiations are underway with a potential international investor.
Location of Blue Panorama Airlines main hub (Rome Fiumicino Airport)
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Alitalia is poised to bolster its position in its home market through the planned acquisition of smaller Italian carriers Wind Jet and Blue Panorama. If the recently announced deals are completed, Alitalia stands to increase its total market share to about 27%, cementing its position as Italy’s leading passenger carrier.
The acquisitions will also result in increased low-cost competition in Italy as Alitalia expands its presence in the budget sector through the new subsidiary companies.
Alitalia stated there are potential synergies with Blue Panorama and Wind Jet, with the airlines having complementary networks, markets and products. Alitalia will be submitting its plan to Italy’s Antitrust Authority for approval prior to the acquisitions being presented to the governing bodies of the three airlines.
As the economic noose tightens around European airlines, the industry's ranks look set to thin this year. Over late 2011 and the first month of 2012, the industry has witnessed the collapse of four small European carriers as well as the announcement of a merger between Wind Jet and Blue Panorama Airlines by Alitalia. For the time being, it is predominantly smaller, lower capitalised airlines that have failed. The four failed carriers deploy only around 217,000 weekly seats or 0.6% of total European system capacity.
However, the collapses, which follow more than 30 European airline failures over the 2008/09 economic crisis, could in the coming months foreshadow the demise of further carriers or further consolidation, with a number of financially weak carriers operating in the European market. While all but one of the airlines affected so far in 2012 have been based in Continental Europe, there are several weak carriers in Eastern Europe urgently seeking further funding and/or new investors in the near term. Three of the collapsed carriers have been privately owned, but last week's collapse of Spanair shows governments may be willing to let state-supported carriers dither away.
The major beneficiaries of this week’s frenetic (public relations) activity just outside Paris live half a world away. They are Asia’s emerging travellers – the millions that have never stepped inside an aircraft, but for whom air travel is becoming attainable. That opportunity took a major step forward as Asian carriers – many of whom the world had never heard of a decade or even five years ago – stepped up in front of the world’s media to order narrowbodies for the mass markets they see blossoming at home.