233 total articles
19 total articles
The low-cost carrier focus in Hong Kong is firmly on Jetstar Hong Kong's effort to secure a licence, but much more quietly Hong Kong Express is preparing to re-launch as a LCC on 27-Oct-2013. Hong Kong Express will become Hong Kong's first LCC, and nearly two years after Hong Kong Express first mooted adopting the LCC model.
Its initial network will comprise mainland Chinese as well as Northeast and Southeast Asian destinations, a medley of new cities, previously served ones and actively served ones. Competition will range from light to heavy as it faces formidable full-service and low-cost carriers. Hong Kong Express plans to fly 1.5 million passengers in its first year and have a fleet of 30 A320s by 2018.
Hong Kong Express is clearly not an AirAsia or Jetstar. Its ancillary offering is light and other structural differences, like IT, will make it less robust. This is partially to be expected as it does not have an experienced LCC group to piggyback on, but its launch has hints of being under-whelming compared to what Peach or Scoot achieved.
Vanilla Air will become the new name of AirAsia Japan from 01-Nov-2013. The re-branding exercise follows the Jun-2013 dissolution of the joint-venture between AirAsia and All Nippon Airways that established AirAsia Japan, which commenced flying on 01-Aug-2012. ANA has taken over AirAsia's 49% stake to have complete control and will guide Vanilla Air with 100% management control on its re-launch, ANA's first time establishing a LCC by itself. AirAsia Japan will pause operations at the end of Oct-2013 and resume flying in late Dec-2013 under a new reservation system and with a new fleet of A320s; AirAsia Japan's fleet will be returned to AirAsia.
Vanilla Air plans to have 10 A320s in 2015, making it smaller than Jetstar Japan or Peach. Its domestic and international route network will be similar to AirAsia Japan's but include the leisure beach markets of Guam and Saipan. Vanilla Air will take up AirAsia Japan's Tokyo Narita base, maintaining a split as ANA's partially-owned LCC Peach is based at Osaka Kansai. Full network details will be released in Sep-2013 with sales to commence in Nov-2013 for a late Dec-2013 launch. Before then, ANA has its work cut out to almost create a carrier from scratch as it gets cut off from the AirAsia systems it had been riding on.
LCCs help Japanese domestic market grow for first time in six years, but market situation still dire
The introduction of three low-cost carriers to Japan in 2012 – Peach, Jetstar Japan and AirAsia Japan – may still be fragile with Jetstar Japan curtailing growth and AirAsia Japan losing its founding partner, but the three are showing meaningful improvements to the Japanese economy. In the 12 months to 31-Mar-2013, their passenger traffic has given the Japanese domestic air market, the world's third largest, a needed bump by helping it grow for the first time since 2006.
But the situation is still dire. 2012 was only the third year of growth since 2002, and passenger numbers in 2012 are the same as they were in 1997. No other major market in the world – and high-growth Asia especially – has seen such abysmal performance. International traffic fared only slightly better, with 2012 traffic around only 1999 levels. And despite innovation and new best practices, load factors in the domestic market are at the same low 60% figure of two decades ago. Incumbents have signalled they must change. LCCs may force it.
Positive change continues to occur in Taiwan. A year ago its attitude towards new local entrants was obscure but now it is becoming clear and has fewer obstacles, further illustrated by recent changes that lower the entry barrier for a company that wishes to establish a new airline – such as a low-cost carrier. Majority Taiwanese ownership is required and the Taiwanese company establishing a LCC must be in air or sea transport or trade enterprise, a wide but not unlimited category. A new entrant would not be restricted to the tiny domestic market. The mood is that a home-grown LCC (or two) is now a question of when and who.
AirAsia and Peach could be contenders in addition to LCC subsidiaries of existing Taiwanese airlines. While air service agreements are liberalising, especially in the key Japanese market, it may still be sometime before Taiwan receives its own LCC. Landing fees outside of Taipei are being reduced but there is no definitive plan for a low-cost terminal or other incentives.
Diagnosing the exact cause of failure at AirAsia Japan, which will end operations with that name on 31-Oct-2013, is subject to opinion of joint venture partners AirAsia Berhad and All Nippon Airways (ANA), as well as third parties. But most would agree that there have been fundamental structural problems.
Many of the challenges have faced not only AirAsia Japan but also Jetstar Japan and Peach Aviation. Some problems were spotted in advance and intentionally avoided by peers. Collectively, they point towards LCCs having a long-term future in Japan but only under the right circumstances.
AirAsia Japan’s troubles stem from its ownership structure that gives ANA majority control; something that a Japanese carrier does not have in Jetstar Japan or Peach. This allows LCC professionals, not legacy managers, to run the airline.
AirAsia announced on 11-Jun-2013 that its LCC joint venture with All Nippon Airways has “been facing some challenges attributed to a difference of opinion in management, most critically on the points of how to operate a low cost business and operating from Narita,” and that it “would not rule out any options... including dissolution of the joint venture”.
This is tantamount to talking of “irreconcilable differences” in a divorce case. If the two airlines have been unable to consummate something that meets their mutual goals after almost a year of operations, this is an ex-marriage.
Even ANA, less bluntly, effectively acknowledges that the partnership hasn’t worked and that it is considering combining the operations of its part-owned Peach with the residue of the AirAsia Japan operation.
So where to next? The next steps could be the genesis of a whole new scenario, or – something less. AirAsia might withdraw completely, form a financial JV partnership – or perhaps go back to talking to Skymark.