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Virgin confirms plans to drop the 'Blue'

1-Mar-2011 10:46 AM

Virgin Blue confirmed (28-Feb-2011) it will lose the "Blue" from its brand to overhaul its identity and attract more corporate passengers. CEO John Borghetti stated airline’s research found that Virgin Blue’s name was "too fragmented" and the decision was made to drop Blue so as not to confuse the market. [more]