Virgin Blue delays relaunch until 2011 after brand name disputes

Virgin Blue delayed its relaunch from Aug-2010 to early 2011 following a dispute with the Virgin Group over the ownership of the "Virgin" and "V" brand names (smh.com.au, 12-Jul-2010). An agreement over the use of the names is expected within the next few months with Virgin Blue expected to opt for the "V" brand, with the trademark to remain with the Virgin Group and leased back to Virgin Blue.