Virgin Australia announced (01-Jun-2011) it has been certified as carbon neutral by the Australian Government's National Carbon Offset Standard. The carbon neutral initiative is a voluntary certification scheme which allows Australian businesses to measure, reduce and offset greenhouse gas emissions associated with business operations or products. The initiative is delivered by Low Carbon Australia which acts as an independent accreditation body. [more]
Virgin Australia certified carbon neutral
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CAPA Perspectives: Tigerair Australia has finally lost its teeth
The Tigerair Australia adventure has rarely gone smoothly, but it has finally lost its teeth. Indeed it may cease to exist in the coming months with a possible rebranding. Originally part of the Singapore-based Tiger Airways Holdings, the carrier had bumpy beginnings culminating in the honour of being the first Australian airline to be grounded by CASA. Now fully-owned by Virgin Australia, to call Tiger stagnant in 2016 would under-represent a carrier flying less domestic ASKs than it was two years ago but with a larger fleet.
Air New Zealand defends Australia-USA transit market as Qantas plans further USA growth with 787-9s
Air New Zealand is turning up the volume. For years the airline had a tidy, under-the-radar business carrying transit passengers between Australia and the US over its Auckland hub. Air NZ is now directly targeting the Australia-USA market with a sales and marketing push that includes an advertising campaign called "Better Way to Fly". CEO Christopher Luxon said in a statement that "capturing just a little bit more of that market would see hundreds of thousands more Aussies flying with us to North and South America...Many Australian travellers still think of us as a trans-Tasman carrier and that’s a perception we’re determined to change."
The shift that Air NZ envisages is being sought now – and not five or even 10 years earlier – largely because of external factors and competition. Air NZ's marketing may suggest an opportunistic push, but the reality is Air NZ is on the defensive. In the Australia-Americas market competitors have lowered their costs, adding city pairs, product improvements and significant capacity growth. 2017 and 2018 are expected to mean even more growth as a resurgent Qantas adds 787-9 services between Australia and the US, and in particular – to Dallas.