SAS stated it plans to take a counter-offensive stance against competitors that have taken their market share (Reuters, 21-Jun-2010). The carrier stated that, above all, it plans to defend its position on important business routes.
SAS to protect business routes from competitors
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After improving its underlying profit in FY2015 and narrowing its losses in the seasonally weak 1Q2016, SAS suffered a widening of losses in 2Q2016. This was the first year-on-year deterioration in its underlying result for six quarters. It benefited from lower fuel prices and from its own cost savings programme, but experienced plummeting unit revenue.
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Oslo Gardermoen Airport seeks Asian flights to leverage tourism to Norway; perhaps the new Iceland
Oslo Gardermoen Airport has sat out the recent boom in Asian growth. This is not just in comparison to neighbouring Helsinki's rapid Asian growth in tandem with Finnair, but even more broadly. Norway is the largest Western European country without a flight to China, and is the smallest of Western European countries with flights to Asia. Its only destination is Bangkok.
This is a juxtaposition to Norway's strong credentials: maritime and gas businesses, a wealthy population (much more so than Finland's) for outbound travel, and untapped year-round tourism opportunity – not just for Oslo but for all of Norway, from fjords in the summer to northern lights in the winter.
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