SAS stated (17-Oct-2012) that from 17-Oct-2012, it will be taking over responsibility for commercial operations in Finland. This is taking place in line with SAS's 4Excellence strategy and is designed to strengthen SAS's position on the Finnish market. Finnish subsidiary Blue1 is being converted to a "production company", with the primary task of delivering operational flight services to meet SAS's route network needs. "Finland is our fourth Nordic home market and we have been restructuring our route network in Finland since the beginning of the year. We now fly nonstop between several regions in Finland and Scandinavia, as a complement to the worldwide route network of SAS and the Star Alliance. We are now using the SAS brand to demonstrate our strong offering and our unique customer benefits on the Finnish market as well," said SAS executive VP commercial Joakim Landholm. Blue1 MD and COO Janne Hattula added, "As a production company, Blue1 will be focusing on its operational strengths and continuing to operate its current routes for SAS. Our punctuality is the best in Europe and our focus on high-class service is greater than ever. [more - original PR]
SAS strengthens its position in Finland
You may also be interested in the following articles...
Finnair accelerates long haul growth based on Europe-Asia niche, thanks to A350 and labour deals
Finnair's 2016 Capital Markets Day on 25-May-2016 was an opportunity to mark the progress made in CEO Pekka Vauramo's first three years at the airline. Since his arrival on 1-Jun-2013 Finnair has completed its entry into the oneworld trans-Atlantic JV and the JAL-BA JV; implemented cost reduction initiatives, including the renegotiation of labour agreements; and taken delivery of its first Airbus A350 aircraft. After falling into loss in 2014, it returned to profit in 2015 and its 1Q2016 results show further progress, although it remains short of Mr Vauramo's medium-term margin targets.
Finnair is now reinvigorating and accelerating its long haul growth plans, based on its niche in Europe-Asia connecting traffic. A target to double its 2010 Asia ASKs by 2020 has been brought forward to 2018, and this can be achieved with minimal additional investment. Through a refocused commercial strategy, Finnair hopes to stay ahead of market RASK performance in a weak unit revenue environment. Through growth, fleet upgrades and improved labour productivity, Finnair aims to make significant CASK reductions. Finnair management certainly appears to be more confident about the future than at any other time in the past three years and more.