SAS strengthens its position in Finland

SAS stated (17-Oct-2012) that from 17-Oct-2012, it will ­be taking over responsibility for commercial operations in Finland. This is taking place in line with SAS's 4Excellence strategy and is designed to strengthen SAS's position on the Finnish market. Finnish subsidiary Blue1 is being converted to a "production company", with the primary task of delivering operational flight services to meet SAS's route network needs. "Finland is our fourth Nordic home market and we have been restructuring our route network in Finland since the beginning of the year. We now fly nonstop between several regions in Finland and Scandinavia, as a complement to the worldwide route network of SAS and the Star Alliance. We are now using the SAS brand to demonstrate our strong offering and our unique customer benefits on the Finnish market as well," said SAS executive VP commercial Joakim Landholm. Blue1 MD and COO Janne Hattula added, "As a production company, Blue1 will be focusing on its operational strengths and continuing to operate its current routes for SAS. Our punctuality is the best in Europe and our focus on high-class service is greater than ever. [more - original PR]