Oman Air cultivates niche through codeshare not alliances

Oman Air CEO, Peter Hill, at the Pilots of Aviation Summit, stated the carrier's focus is on being a "niche player offering point-to-point services and developing high-frequency operations that will, in turn, generate high-yield traffic" (TradeArabia News Service, 13-Jul-2010). Mr Hill added that the carrier's point-to-point service has delivered "relatively high yields". On the issue of alliances, Mr Hill said: "We invest heavily in our products and Oman Air's products have proven to be unique. We have managed to build up loyalty to the brand. Unfortunately, alliances do not allow brand loyalty, so we don't believe in alliances but we do have codesharing."