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JetBlue Airways confirms addition of lie-flat premium seating on transcontinenatal services

6-Aug-2013 7:52 AM

JetBlue Airways confirmed (05-Aug-2013) the addition of lie-flat premium seating on its transcontinental routes from 2014. The carrier expects to launch the seats on its A321 fleet from 2Q2014, increasing frequency on routes from New York JFK to Los Angeles and San Francisco. The carrier's first four A321s, set to be delivered from late 2013, will feature 190 economy seats only. A321s delivered from early 2014 will feature 16 of the lie-flat seats and 143 economy seats. The seats, provided by Thompson Aero Seating, will be in a 2-2 and 1-1 configuration, with rows one, three and five to offer 2-by-2 seating, and rows two and four to offer private suites, with one seat on each side of the aisle. The seats will offer adjustable firmness, a massage function, a 15-inch widescreen and a 'wake-me-for-service' indicator. The carrier will also refresh the economy cabin, with moveable headrests and a new IFE system on 10.1 inch widescreens. JetBlue Airways CEO Dave Barger said: "Our customers have requested more premium options on our transcontinental flights and we listened. We decided to enter the premium transcontinental market in a way that only JetBlue can: with an intense focus on offering the best possible product for the best possible price. Transcontinental routes have had high premium fares we believe we can beat. By offering our own, unique seats and enriched service elements that will include some soon-to-be-announced partnerships, we are creating a one-of-a-kind experience that will serve this market in a way only JetBlue can." [more - original PR]