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Iberia unveils new logo and brand image; fifth A330 coming mid-Nov-2013 to be first in new livery

16-Oct-2013 7:18 AM

Iberia presented (15-Oct-2013) its new logo and branding which maintains the carrier's red and yellow colour scheme but removes the Spanish crown from the logo. Iberia said its rebranding is a "symbol" of the carrier's transformation. CEO Luis Gallego stated, "It is not just a matter of changing the company logo, but of bringing the new image to every corner of Iberia, so the change will be perceived in all our products and the service we provide to our customers." Mr Galllego added, "Iberia changes or she dies...The brand is just a link in the chain of everything that we are doing to improve the company's revenues". The new image's design process involved interviews with 9000 customers and employees, as well as advice from brand consultants Interbrand. The first aircraft to sport the new livery will be Iberia's fifth A330, to be delivered mid-Nov-2013, while the new interiors are currently being installed on Iberia's A340-600 fleet. The new branding will "gradually appear" at airports where Iberia operates, and its fleet will be re-branded "progressively" over five to ten years while the carrier will no incur "no additional costs" for fleet rebranding, according to Europa Press. [more - original PR - Spanish]