Etihad Airways CEO James Hogan, speaking at the CAPA Australia Pacific Aviation Summit, stated (07-Aug-2013) the airline intends to place ten leased aircraft with Air Serbia, before moving onto long-term fleet replacement for its new equity partner airline.
Etihad Airways to place 10 leased aircraft with Air Serbia
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Air Serbia's 2015 profit another step in Etihad-inspired transformation. Wizz Air a possible threat
Air Serbia's transformation from the loss-making carrier Jat Airways in 2013 to one with the possibility of sustainable levels of profitability took another step forward in 2015, with another positive result. After receiving investment from Etihad and the Serbian government in 2H2013, it had recovered from heavy losses to a small profit in 2014. This was based on an impressive reduction in unit cost, with a realignment of the network and its commercial positioning.
In 2015 Air Serbia again increased its net profit, although this remained slim at only 1% of revenue. Buoyed by its success in establishing a track record of positive results, Air Serbia is growing its European network. Perhaps more significantly, it is also launching its first long haul route, Belgrade-New York, this summer.
Its unit cost is efficient versus legacy airlines and not very much higher than LCCs such as easyJet. It has the good fortune to face only a relatively small amount of competition from LCCs (it only has competition from any other airline on a minority of its routes). However, the ultra-LCC Wizz Air, which has a much lower unit cost than Air Serbia, is its leading LCC competitor and could provide a greater threat over time.
Airberlin: airline's latest, more radical, restructuring gets help from TUIFly and Lufthansa
Airberlin's operations are to be split into three. First, there will be a core network airline with hubs in Berlin and Duesseldorf, deploying approximately half the current Air Berlin Group fleet. Second, there are plans for a new leisure airline, combining part of airberlin's fleet with TUIFly. Third, a significant part of airberlin's fleet will be wet-leased to the Lufthansa Group.
As a result of these moves the operating fleet of the core airberlin network airline will slip from second to third in Germany and risks becoming subscale. Eurowings will rise from third to second, and the expanded new TUIFly will go from fifth to fourth (overtaking Thomas Cook Group's Condor).
For several years airberlin has been unable to break the cycle of losses and successive restructuring initiatives, in spite of repeated bailouts from airberlin's 29% shareholder Etihad. A number of details are still to be clarified. These include the detailed route networks for the different operators, the network airline's strategy for feed, and the balance of charter versus scheduled flights in the new leisure airline. However, for now and with help from competitors and Etihad, airberlin looks to have ensured at least some kind of future.