Etihad Airways CEO James Hogan, speaking at the CAPA Australia Pacific Aviation Summit, stated (07-Aug-2013) that the carrier has not joined an alliance as it felt that unless it was a major player in the alliance it would not have a voice in the strategic direction. Mr Hogan sees the alliance system as fragmenting and he is “happy to be non-aligned”, but continues to have strong partnerships with alliance member airlines.
Etihad Airways 'happy to be unaligned' with airline alliances
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oneworld, in a complex solar system
oneworld is the smallest in size of the three global alliances but advertises itself as highest quality in terms of members and awards received. oneworld has strength in financial centres, is the alliance for the world’s largest airline (American) and with LATAM is a powerhouse in Latin America. It is also the loosest of the three major alliances, often described as more of a linked collection of bilateral partnerships.
Philippine Airlines may cut Middle East capacity and network, and end Etihad partnership
Philippine Airlines (PAL) is considering reducing capacity to the Middle East in 2017 while expanding in several other international markets, including Australia, China and the US. Yields in all seven of the group’s Middle East markets – all of which have been launched over the last three years – have been impacted by intensifying competition and weaker outbound demand.
PAL could suspend services to Abu Dhabi and terminate its partnership with Etihad. The airline group has not benefitted significantly from its Etihad codeshare, and may be better off partnering with another airline.
However, PAL is keen to continue growing its international operation. PAL is about to add capacity to the US using two additional 777-300ERs, and plans to add capacity to Australia in late 2017 following delivery of its first batch of A321neoLRs. New destinations in Europe and the US are under consideration for 2018, using its new A350-900 fleet.