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Etihad Airways CEO: 'Success comes from rewriting the airline rulebook'

8-Aug-2013 1:52 PM

Etihad Airways president and CEO James Hogan, speaking (07-Aug-2013) at the 2013 CAPA Australia Pacific Aviation Summit, stated the carrier has become the fastest-growing carrier in commercial aviation history, and one of the most successful, by “rewriting the rulebook”. Eschewing the traditional airline model and legacy alliances, Mr Hogan stated the carrier has introduced a new business model for global aviation, based around a strategy of building scale through organic growth, codeshare partnerships and minority equity investments in other carriers. Mr Hogan said that global reach was beyond the capability of any single airline and that progress would come only through partnerships. In addition to the actions which airlines must take to ensure their own futures, Mr Hogan said other broader changes were required by governments and regulators including workforce deregulation, reform of airspace management, technology innovation, more investment in infrastructure and greater collaboration with industry. [more - original PR]

Etihad Airways: “There is ample evidence to show that the traditional airline model and legacy airline alliances are no longer relevant to today’s operating environment and that progress for the industry is unlikely without radical change. A sustainable future for global aviation relies on a bold vision and a willingness to break with tradition and past practices... Cooperation includes joint procurement of assets, services and supplies such as aircraft, engines, fuel and insurance, as well as cooperation on issues such as maintenance, crew training and sales activities, which reduces costs for all participating carriers. This is real value-add for our equity alliance and I am confident it is the way forward,” James Hogan, president and CEO. Source: Etihad Airways, 07-Aug-2013.