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easyJet plans business passenger push

15-Nov-2010 1:16 PM

easyJet is reportedly expected to make a strategy announcement upon the release of its full year results on 16-Nov-2010, centreing on gaining greater share of the business passenger market (Sunday Telegraph, 13-Nov-2010). The ‘easyJet-style business proposition’ is expected to involve greater flexibility for business passengers willing to pay slightly more than regular customers although the carrier will reportedly stress that the move does not represent a departure from the airline's egalitarian ethos. The airline is also believed to have looked at pre-assigned seating but a final decision has not been made on the matter. The carrier also plans to target the leisure market in part through its recent agreement with the Low Cost Travel Group to offer packaged holiday products including flights, hotels and airport transfer.