Delta anticipates USD2.7bn in branded fare revenue by 2019

Delta Air Lines president Glen Hauenstein, via the carrier's official Twitter account, stated (15-Dec-2016) brand segmentation drives stronger brand and customer loyalty, noting further segmentation/choice may be possible, given consumer trends. The carrier anticipates a USD1.9 billion increase in branded fares revenue between 2014 and 2019, reporting USD1.4 billion in 2016, an estimated USD1.7 billion in 2017 and USD2.7 billion by 2019. [more - original PR]