Datalex says consumer will set the pace of change, not the distribution industry or the airlines

Datalex CEO Aidan Brogan, speaking at CAPA's Airlines in Transition Conference on 25/26-Mar-2015, stated (25-Mar-2015) travel commerce providers will not be able to control the future and the consumer will set the pace of change, not the distribution industry or the airlines. The airline industry has to "wake up to the future consumer". Revenue management and revenue optimisation needs to be a unified product, combining traditional airfares with ancillary revenues to ensure that airlines can meet the differing value propositions of customers.