- Revenue: GBP272.7 million, stable year-on-year;
- Aviation: GBP215.4 million, -0.1%;
- Distribution: GBP57.3 million, +0.2%;
- Operating profit: GBP27.7 million, -28.4%;
- Profit (loss) before tax: GBP28.1 million, -22.6%. [more]
Dart Group's revenue stable for the six months ended Sep-2009
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Jet2.com steps on Ryanair's toes as it starts its first Southern England base at Stansted
Jet2.com is to establish London Stansted Airport as its ninth UK base in spring 2017. This will be the first base in the South of England for the Leeds-based airline with proud roots in the North, and will coincide with the launch of its previously announced new base at Birmingham. The LCC, owned by Dart Group PLC, believes that "Stansted has great potential for our holiday business", serving the populations of North and East London and the East of England.
Stansted airport is dominated by Ryanair, Europe's largest and lowest cost LCC, which prices at a 62% discount to Jet2.com. Although Jet2.com competes with Ryanair at all its other bases, nowhere does the Irish airline have the same dominance as at Stansted. Dart Group manages its airline as an integrated division with its package holidays business, which generates 40% of the airline's ticket sales. This gives Jet2.com some protection from pure price-based competition for seats.
Nevertheless, Jet2.com will find Ryanair a formidable competitor at Stansted, especially as Ryanair looks to increase its own sales of integrated leisure products through its website and app through partnerships with travel suppliers.
Jet2.com: LCC airline's summer may be cooled by new Boeings, despite parent group's profit leap
Jet2.com is more summer-biased than almost any European airline, in spite of a capacity cut last summer. This reflects its strong leisure focus and its interdependence with the tour operator Jet2holidays. In the year to Mar-2016 Jet2holidays supplied 40% of the UK LCC's passengers, up from 17% in FY2013, since when it has been responsible for all of the airline's traffic growth.
Dart Group owns and runs both Jet2.com and Jet2holidays as the single business segment Leisure Travel (95% of group operating profit). The underlying operating profit of the Leisure Travel segment more than doubled for the year to Mar-2016, reaching the highest margin since FY2009, thanks to yield growth and increased sales of higher-end package holidays.
Strong advance sales insulate Jet2.com and Jet2holidays from the impact of Brexit in the short term. Nevertheless, their strong dependence on summer leisure demand exposes them to any volatility that may result from growing geopolitical and macroeconomic risks. Moreover, an order for 30 new Boeing 737-800s marks a departure from Jet2.com's strategy of buying and operating old aircraft that are close to being fully depreciated. This may increase the pressure on the airline to deploy its assets on a more year-round basis.