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British Airways expects Business demand to improve up until Dec-2009

22-Sep-2009 12:27 PM

British Airways expects Business travel demand to improve up until Dec-2009, before plateauing in Jan-2010 (Travel Trade Gazette, 21-Sep-09). According to the carrier, yields are “still under pressure” (Bloomberg, 21-Sep-09). BA stated a shift in business model and price is required by carriers to reflect the shift in premium demand.