Boeing Commercial Airplanes confirmed it plans to make a decision on a new engine for the B737 by the end of 2010, but will only do so if it can offer a significant advantage over competitors. Boeing does not expect a B737 with new engines to cut into orders for the models already in production.
Boeing Commercial Airplanes: "If we do re-engine, we don't want to be a 'me too' company. We need to offer 5% to 7% value over competitors," Jim Albaugh, CEO. Source: Dow Jones, 10-Mar-2010.