Airphil Express rebrands as ‘PAL Express’

Airphil Express rebranded (15-Mar-2013) as "PAL Express" effective 15-Mar-2013, to strengthen its alliance with Philippine Airlines. PAL president Ramon S Ang stated the rebranding is "not just a name change, but an alignment of two standards into one. With this rebranding, PAL and PAL Express will be full service carriers in terms of service, but LCC in terms of managing costs". Following the completion of rebranding, PAL Express will have the same service standards as PAL yet PAL and PAL Express will remain distinct and independent airline companies but following a single service standard. All PAL services will be manned by PAL pilots and cabin crew, while PAL Express services will be operated by Airphil Express pilots and flight attendants. [more - original PR]