Airbus China President Laurence Barron stated he sees the need for larger aircraft in the China market (China Daily, 23-Jun-2011). "For Asia, China in particular, size is going to be important. With flight time slots at major airports becoming scarce, you can't always increase the number of flights. The only way is bigger aircraft. We would see the same trends in China," he said. Continued congestion in hub airports is the major factor that drives up the size of aircraft, Mr Barron added. Airbus has increased its market share in China from 7% in 1995 to 45% as at Apr-2011.
Airbus China sees need for larger aircraft in China market
You may also be interested in the following articles...
Disruption in the airline industry. It will happen sooner than we think: Part 1
There are two essential elements to the airline industry: flying aeroplanes and selling (and buying) seats. More technically this can be described as (1) operational; and (2) marketing and sales. There are other important activities, such as lobbying government to limit competition, and exploiting frequent flyer programmes, but those two are the core activities now facing disruption.
The former is unique to airlines, is uniquely regulated and engages massive governmental regulatory intervention, technical and economic. The marketing and sales activity has some aspects particular to aviation, but generally differs little from any other form of retail – except that most older airlines have tended to be particularly slow at learning the art.
This analysis reviews the nature and degree of disruption in each core area and what potential the future holds. In the regulatory area, China will be the big disruptor as it expands into its new global role; and technology and the associated rise in consumer empowerment will transform the process of buying and selling tickets. It will happen sooner than we expect.
Malaysia Airlines update Part 2: China drives resumption of capacity and network growth
Malaysia Airlines will resume expansion in 2017 with several new routes and capacity increases on existing routes. Most of the expansion is directed at China, with eight new destinations, the resumption of a second daily flight to Shanghai, and upgauging one of its Hong Kong flights.
The airline is evaluating further expansion in China and elsewhere in North Asia in 2H2017 if it succeeds at securing additional A330s. Malaysia Airlines continues to seek leases on up to four A330s, which would result in a fleet of 19 aircraft.
Overall seat capacity will be up by 5% to 6% in 2017. Passenger numbers could potentially increase by more than 10% as Malaysia Airlines aims to significantly improve its load factor on the back of new lower fares.