AirAsia Singapore CEO appointed
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LCC models in Southeast Asia evolve as growth slows, though outlook remains bright
Southeast Asia’s LCC sector is entering a new phase, after experiencing explosive growth over the last decade. The rate of capacity growth in the short haul segment has slowed, leading to small declines in the LCC penetration rate within the region. Profitability has also remained a concern, with over half the region's LCCs unprofitable during 2015, despite extremely favourable conditions in most markets.
However, growth is accelerating in the less penetrated medium haul segment. Partnership activity is increasing as LCCs seek new growth opportunities outside the point-to-point model, notably culminating in the world's second, but most extensive, LCC alliance – the Value Alliance, with membership across the region and a joint sales platform.
Partnerships are particularly important for LCCs outside the AirAsia and Lion groups. AirAsia and Lion each account for 30% Southeast Asia’s LCC market and have a massive order book, with commitments for nearly 900 aircraft.
Malaysia AirAsia: challenges emerge to recent good results but costs, brand awareness are strengths
Short haul LCC group AirAsia faces intensifying competition in its original home market of Malaysia. Malaysia AirAsia (MAA) is no stranger to fierce competition and has the cost structure to fight back, but the price might be a dilution of recent yield and load factor improvements.
MAA has benefitted over the last year from the restructuring of Malaysia Airlines and an improvement in overall market conditions. However, the new Malaysia Airlines is starting to emerge as a tougher competitor, with a new, more aggressive pricing strategy. Meanwhile Lion Group’s Malaysian JV Malindo Air is again accelerating expansion, targeting several of AirAsia’s most lucrative routes.
Over the past two months CAPA has published a comprehensive series of reports analysing the new strategy of the Malaysia Airlines Group, Malindo and AirAsia X. In this report CAPA examines the outlook for Malaysia’s largest airline, MAA.