AIMIA: Carriers are shyer at investing in data mining technology over other assets

AIMIA GM Global Business Development Travel Evert de Boer, speaking at the CAPA Australia Pacific Aviation Summit, stated (08-Aug-2013) carriers are more comfortable investing in assets such as additional aircraft over investing in data mining technology. Mr de Boer said the majority of carriers do not know what to do with data from loyalty programmes or how to extract its value but if they place increased focus on the data they will be able to better identify high value consumers.