Aer Lingus: LCC market is starting to take on some elements of customer maturity

Aer Lingus chief revenue officer Mike Rutter Lynn, speaking at CAPA's Airlines in Transition Conference on 25/26-Mar-2015, stated (26-Mar-2015) the LCC market is starting to take on some elements of customer maturity. Offers a modular approach in short and long-haul to meet the traveller need with a hybrid product. Need to build segmentation models in the marketplace to reach certain groups of travellers.