Yield enhancement the key to Jazeera’s 2011 performance
One of the outstanding factors in Jazeera Airways’ turnaround over the past 15 months has been the dramatic jump in the yield levels achieved by the carrier. Having shrunk into profitability, the Kuwait-based carrier has fewer routes and less aircraft but has reported five consecutive quarters of record profits and is set to report its best-ever full-year result for 2011.
At the end of 3Q2011, the carrier reported yields of 52.3 Kuwaiti fils, up 42% over 3Q2010 and a remarkable 91% above 3Q2009 levels. Increasing yields are expected to continue through the final quarter of 2011 and into 2012. This provides a tremendously strong platform for the carrier to develop from, as it puts in place its strategic development plan over the next few years. [758 words]
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