What’s in an eponym? Celebrity airports - could there be a commercial benefit in naming?
According to a list in the online encyclopaedia Wikipedia, there are 317 scheduled commercial airports around the world (out of a total of 4037 according to OAG/ACI [2013]) which are named after a person.
Most often that individual is (by far) a politician, or a religious leader. There is a small but growing number that are named, or more likely have been renamed, after a 'celebrity,' such as a musician, actor, artist or sportsperson for example and occasionally an industrialist.
One might assume that there is a commercial motive behind such a decision, at least partially. But there is little in the way of research so far into the quantifiable economic benefit of an airport adopting a celebrity eponym.
Read More
This CAPA Analysis Report is 7,032 words.
You must log in to read the rest of this article.
Got an account? Log In
Create a CAPA Account
Get a taste of our expert analysis and research publications by signing up to CAPA Content Lite for free, or unlock full access with CAPA Membership.
| Inclusions | Content Lite User | CAPA Member |
|---|---|---|
| News | ||
| Non-Premium Analysis | ||
| Premium Analysis | ||
| Data Centre | ||
| Selected Research Publications |