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Virgin gets the taste for premium travellers – but monster monopolies off the menu


This is the Perspective from today's edition of Europe Airline Daily - the comprehensive new pre-digested daily update on strategic news from Europe, saving you time and keeping you right up to date. Complimentary subscriptions to this report are currently available. Register now!

Virgin Atlantic this week reported a healthy pre-tax profit for the full year to 29-Feb-08, at GBP60.9 million, up from GBP44 million the previous year. A rise of 22% in “business travel” bookings saw group sales increase 9.1%, to GBP2.34 billion. CEO, Steve Ridgway, attributed some of that increase to passengers diverted from near-neighbour, British Airways, as the bigger carrier went through its T5 baptism of fire in the first half of the year. Virgin is to maintain its premium thrust, as economic conditions weaken. [649 words]

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