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Tourism New South Wales - New campaign for Lord Howe Island


LORD HOWE ISLAND (Tourism NSW) - Lord Howe Island is to be promoted to 334,000 travel website subscribers in a new publicity campaign for the World Heritage-listed destination, Tourism NSW Executive Director and General Manager, John O’Neill said today.

Mr O’Neill said the campaign followed on from a highly successful campaign for Lord Howe Island conducted by Tourism NSW last year.

Lord Howe Island made it into the top ten destinations researched on the visitnsw website for the first time last year following a tremendous response to the campaign,” he said.

Web traffic to the Lord Howe Island section of NSW’s consumer website increased from an average of 500 per month to 4,000 per month following the campaign in September 2004.

This year we are looking to continue to build awareness of this World Heritage-listed destination, with travel offers for subscribers to Ninemsn and Fairfax travel websites and a Sydney suburban newspaper competition,” Mr O’Neill said.

Lord Howe Island, which is 550 kilometres off the coast of Port Macquarie and is part of New South Wales, is one of only a handful of island groups on the UNESCO World Heritage list for its rare ecosystem and spectacular landscape.

The island boasts the southernmost coral reef in the world, and its water comprises over 400 species of fish, 90 species of coral – four per cent of which cannot be found anywhere else in the world.

Lord Howe Island is home to 350 permanent residents, and visitor numbers are capped at 393 at any one time. This makes it a popular destination choice for travellers after a unique, tourist-free holiday.

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