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SITA and Avaya SC form global alliance dedicated to the travel and transportation industry


NEW YORK (SITA) - Leading communications providers join forces to supply advanced IP-based communication solutions to the travel and transportation industry worldwide.

Avaya Inc, a leading global provider of business communications applications, systems and services, and SITA SC, the only global communication services integrator dedicated to the travel and transportation industry (TTI), today announced a global alliance to bring next generation of Internet Protocol (IP)-based communication products and services to the industry.

The companies will jointly supply and tailor advanced IP-based communication products and services, such as IP Telephony and Contact Centres, for SITA’s 2,000+ customers and members. TTI customers will benefit from Avaya’s global market leadership in IP telephony combined with SITA’s experience and leadership in communication services integration for the TTI community.

Under the terms of the agreement, SITA will be licensed to resell Avaya’s industry leading portfolio of products in over 220 countries and territories.

Through the agreement, SITA becomes part of a select group of strategic partners in Avaya’s global alliance programme, targeted at system integrators and service providers. The programme will provide SITA with the resources, infrastructure and sales support required to supply integrated Avaya-managed solutions to its TTI customers worldwide.

The partnership brings best practices in networking and technology to the travel and transportation industry by combining Avaya’s advanced portfolio of converged IP Telephony products with SITA’s in-depth understanding of the sector. The alliance is the first of its kind in this sector for Avaya.

“Today travel and transportation companies must rely on technology more than ever before and they are under constant pressure to provide flexible environments that support the changing needs of their networks, all while reducing IT-related costs,” says Brijdeep Sahi, Vice President of Marketing at SITA SC. “By leveraging converged data and voice solutions companies become more flexible and can provide better security and service to all of their clients, all while significantly driving down traditional communication costs.”

"The travel and transport industry is now ready to embrace a new era of communication. Through this strategic alliance, we are able to provide customers in this industry with the best SITA and Avaya have to offer, our combined respective areas of expertise,” said Lars Ole Hansen, European country group vice president, EMEA, Avaya. “IP telephony reduces costs and increases operational efficiency through unified and flexible networks, specific applications and a cost effective IP migration strategy.”

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