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Singapore Airlines seeks to expand its partnership portfolio further following a spate of new deals

Analysis

Singapore Airlines (SIA) is focusing on further expanding its partnership portfolio to provide a more comprehensive network and boost feed. New deals have been forged over the last six months with Air New Zealand, Asiana, EVA Air and Turkish Airlines as part of an ongoing initiative which is expected to generate more new or expanded partnerships by the end of 2014.

SIA has already more than doubled its codeshare segments over the last three years as it has added eight new partners and strengthened several existing partnerships. The group is now negotiating several more new partnerships while seeking opportunities to improve connectivity with existing partners.

In this analysis CAPA examines the increasingly important role partnerships are playing in SIA's European, African and Middle Eastern networks. In a second part, to be published later this week, CAPA will focus on SIA's need to rely more on partners to expand across the Americas.

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