My Account Menu

CAPA Login

Register to trial CAPA Membership!

Sabre Airline Solutions Sets Record Online Bookings and Sales Through SabreSonic Web in 2005


Web Component Annual Sales Grow 27 Percent to $4 Billion, Activity Tops $330 Million Per Month and Bookings Top 11 Million During Past Year.

Sabre Airline Solutions, the industry leader in innovative technology that helps airlines better market and sell products, serve customers and operate fleets, reported sales through SabreSonic Web in 2005 totaling more than $4.1 billion. This represents a 27 percent year-over-year increase in sales of the powerful airline Internet booking engine, an indication of the flight industry's growing demand for passenger self-service capabilities.

SabreSonic Web also delivered a dramatic increase in the number of carriers adopting the solution in 2005, as well as the number of passenger bookings.

-- Eleven new customers selected SabreSonic Web during the past  year, bringing to 38 the total number of carriers choosing the  Web component in North America, Asia Pacific and Europe/Middle  East.

-- These carriers booked approximately one million passengers a  month through the Web offering -- a yearly total of 13.4  million passengers.

-- This represents an increase in passenger bookings of 33  percent over 2004.

Total SabreSonic Web activity transacted over the year averaged more than $330 million per month. Over 11 million tickets were booked through the Web component in 2005, representing a 24 percent year-over-year increase.

"SabreSonic Web's booking numbers and revenues increased significantly in 2005, indicating the growing demand for passenger self-service capabilities and the growth of the online space," said Gianni Marostica, president of Airline Passenger Solutions for Sabre Airline Solutions. "Since its launch in January of 2004, the customer-centric shopping and booking method has proved its value to carriers and their customers alike by offering the best options for booking, check-in and exchanges for today's travelers."

Major and regional airlines and low-cost carriers worldwide are using the open-systems technology of the SabreSonic suite for the customer-oriented functionality, flexibility, speed and ease of use it offers. SabreSonic Web can be employed as part of the full lineup of SabreSonic passenger solutions or purchased on a stand-alone basis, enabling carriers to take advantage of the Web module regardless of their existing reservations system.

The Web module offers airlines and their customers a variety of features from basic airline Web site booking capability to connecting online consumers with hotel and car rental partners. Recent enhancements to the product extend a carrier's Web booking capabilities to airline travel agents and corporate customers with features such as unique user profile identification. Newly added online coupon capabilities enhance the offering's continued support of airline promotional offers.

The Web component air search page offers travelers the ability to book online by itinerary or price, request nonstop flights and select from one-way, round trip or multiple destination searches. SabreSonic Web can also be configured to provide separate storefronts for specific airline needs, such as corporations and travel agents, helping carriers better serve the specific needs of various customer segments.

"Self-service, particularly online, is becoming a foundation of traveler expectations from 'consumer-friendly' airlines," added Marostica. "The Web component has proven itself as a true business-to-consumer online offering that directly responds to the travel consumer's demonstrated desire to drive the shopping and booking process."

Sabre is a CAPA Member. For more information on the Centre for Asia Pacific Aviation's membership service, please click the icon below.




Want more analysis like this? CAPA Membership gives you access to all news and analysis on the site, along with access to many areas of our comprehensive databases and toolsets.
Find out more and take a free trial.