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Royal Jordanian - the Middle East's quiet achiever

19-Jan-2011

Royal Jordanian is in many ways a model for second tier carriers in the Middle East that are hoping to carve out a successful strategy amid rising regional competition. Despite a tough 2009, which resulted in revenue at the oneworld alliance member slumping 15% to JOD598 million (USD843 million), swift moves to cut costs outpaced the fall and allowed the airline to finish 2009 firmly in the black, posting a JOD28.6 million net profit. Royal Jordanian President and CEO Hussein Dabbas stated in Dec-2010 the carrier would make a "decent profit" in 2010, despite a 37% increase in fuel costs. The carrier posted a JOD21 million net profit in 3Q2010. [1276 words]

Unlock the following content in this report:

Subheadings:

  • CEO hints at LCC offshoot 'if the time is right'
  • Air Arabia has big plans for Jordan
  • Africa on the horizon
  • B787 plans not a concern: Dabbas
  • Optimistic entering 2011 but costs show a worrying trend

Graphs and data:

  • LCC and FSC capacity (seats), within Middle East Jun 2001- Jun 2009
  • Royal Jordanian medium/short-haul network
  • Royal Jordanian current fleet and order backlog
  • Royal Jordanian delivery schedule
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