In doing so, Norwegian has eclipsed 50% of SAS’ monthly passenger volume. Norwegian’s shares soared 9.8% higher on Friday as yields fell (only) 10% year-on-year (following a 19% fall the previous month). Norwegian’s RPK rose 34% in Oct-2010 as its average stage length continues to grow.
Rival SAS growing again, but yields suffering
SAS Group’s RPKs rose 8.2% as it grew capacity (ASKs) by 6.5%, resulting in a 1.2 ppts increase in passenger load factor to a new October record 75.5%. SAS expects yields to remain under pressure (it has a one month delay in releasing yield figures). SAS’ Sep-2010 yields fell 5%, while RASK was flat.
SAS expects to grow its capacity (amount undisclosed) in the last two months of 2010 vs 2009 and by approximately 4%-6% in 2011 vs 2010 for Scandinavian Airlines.
SAS concluded: “The market continues to improve but is still unpredictable particularly regarding the yield development due to overcapacity on certain markets. A recovery has been noted on both intercontinental routes and certain short haul Business routes. SAS has as a result initiated yield enhancing measures to offset the negative yield development and the implementation of the cost saving program is on track”.
Selected LCCs daily share price movements (% change): 05-Nov-2010
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