Nauru Airlines begins new chapter with new brand & rapid growth despite world’s smallest home market

Nauru Airlines is pursuing the fastest growth in the company's 18-year history, adding three aircraft during 2014. The government-owned flag carrier also recently completed a rebranding, taking back the Nauru">Nauru name following an eight year hiatus with the more generic name Our Airline.

The rebranding and growth come as part of an increased focus on its home market. Nauru">Nauru, the second least populated nation in the world after the Vatican, has a minuscule home market and no tourism.

But Nauru">Nauru is receiving increased traffic as the island is used by Australia to process asylum seekers offshore. Nauru">Nauru Airlines">Nauru">Nauru Airlines also continues to run a niche wet lease and charter business, enabling the carrier to be profitable despite its tiny size and isolated location. In the process it has been able to enhance sub-regional air service links on the long, thin inter-island routes in the south and central Pacific.

This report also covers the role of the Islands">Cook Islands' Rarotonga">Air Rarotonga.