JetBlue trumpets profitable growth as its capacity expansion remains above the industry average

JetBlue Airways continues to exude confidence that its higher than average capacity expansion in 2015 is being executed profitably, arguing that its favourable experience with competitive pricing is a combination that few airlines are looking to exploit.

The airline faces the delicate balance of increasing shareholder returns and still maintaining a positive customer image, something that was dulled in late 2014 as it unveiled a seat densification and new fare families whose lowest priced option includes a first bag fee.

Now that some of the competitive capacity JetBlue faced in the Caribbean and Latin America in late 2014 has eased, the airline's overall network diversification should create some advantages for the airline in 2015 as it works to deliver higher returns and strengthen its balance sheet.