Innovation in aviation: CAPA introduces yield management in airline information

And for all those who enjoy the art of airline pricing, we are happy to offer a simple and transparent form of yield management. It may not be high art, but it is great value.

Every day you delay in signing up, the price goes up by ten dollars.

For those of you who are sitting in an office dreaming of lying on a beach somewhere on the Mediterranean, or strolling through the Alps, here is your chance to get one up on those lucky enough to be on holiday. By the time they return, the price will have increased a couple of hundred dollars.

Use the difference to buy yourself a good meal.

We have been gratified by the kind words we have received from our many readers over the past few months. Hopefully you find the Daily useful in keeping you in touch with what is going on in the industry right across Europe.

You may not have heard of CAPA before, but we have been producing aviation information, as well as consulting services and industry conferences for nearly 20 years. We're based in Sydney, with an Asian office in Delhi, along with many other analysts and contributors around the world.

Finally, we are making the journey into Europe, to share with you some of the global perspective we have developed over the years. The Daily is there first thing in the morning when you arrive. You can also find many of the stories on our website, EuropeAviation.aero.

We have many other aviation publications too, covering low cost airlines, airports, ATM and various regional newsletters and data. In fact, we believe we are the largest aviation-specific publishers in the world. You might like to package up Europe Airline Daily with some of our other newsletters - if so, please contact our friendly marketing team.

We'd like to get to know you better. If we can help you with your information needs, then we are always happy to help. And if you have suggestions on how we can help you better, then please let us know.

(This offer is available for online sales only. The Annual subscription price will increase USD10 each day until the full price of USD2,050 is reached on September 15th 2008. As this report is free until September 15, 2008, your paid subscription period will commence then, even if you choose to purchase and pay today. The earlier you subscribe, the more you save! This offer is valid for the first year of subscription only.