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Gulf Air to boost cargo revenues with Sabre Technology


SOUTHLAKE (Sabre Airline Solutions) - Leading Middle East carrier Gulf Air has strengthened its portfolio of products from Sabre Airline Solutions with the addition of Sabre CargoMax Revenue Manager.

The new technology, combined with new and improved business processes, has the potential to enhance Gulf Air's cargo revenue. Revenue Manager will be fully implemented at Gulf Air by early 2006.

"Cargo is an increasingly important element of Gulf Air's business, and Revenue Manager will further enable us to maximize this important revenue flow," said Ali Murtada, vice president of business units at Gulf Air. "Revenue Manager fits perfectly with the rest of our Sabre Airline Solutions portfolio. We continue to look to our technology partner to provide technologies and tools that deliver results, from increased revenues to improved efficiency and productivity in our operations."

Gulf Air joins a host of other leading airlines and cargo operators using Revenue Manager, including American Airlines Cargo, Cathay Pacific Cargo, Lufthansa Cargo, Virgin Atlantic Cargo and United Airlines Cargo.

"With uncertain profits from passenger markets and rising demand for international air freight, cargo profitability is increasingly important to the airline industry," said Murray Smyth, Sabre Airline Solutions' vice president for Europe, the Middle East and Africa. "Carriers have found that if cargo capacity is not managed successfully, critical revenue opportunities could be lost."

"In an era when revenue maximization is a top priority at the most senior levels -- driven in part by increasing fuel costs and a fiercely competitive marketplace -- solutions like Revenue Manager and supporting advisory services represent a major step in driving up the bottom line for the cargo business. This new system and associated business processes will deliver business tools to enable Gulf Air to enhance its cargo revenue, through better management and understanding of its cargo capacity," added Smyth.

Revenue Manager helps to take much of the guesswork out of managing complex cargo operations so airlines can accurately plan loads for maximum revenue.

Sabre Airline Solutions is a CAPA Member. For more information on the Centre for Asia Pacific Aviation's membership service, please click the icon below.



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