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easyJet founder launches legal claim over branding


easyJet’s founder, Sir Stelios Haji-Ioannou, filed a claim with London’s High Court, accusing easyJet of damaging its brand by linking it too closely with ancillary businesses. A brand licence agreement between EasyGroup, wholly owned by Sir Stelios, and easyJet specifies that 75% of the airline’s annual sales must be derived from its core business. The two companies are in disagreement over what is considered “core” business, with EasyGroup stating the airline has moved beyond this by selling co-branded credit cards, advertising space on its website and selling customer data to third parties. [760 words]

Unlock the following content in this report:


  • To file complaint against Amsterdam airport charges
  • Reconsiders upsizing A319 order
  • Launches London Gatwick-Salzburg service

Graphs and data:

  • Schiphol Amersterdam Airport total capacity share by carrier: Week commencing 18-Aug-08
  • easyJet fleet orders
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