Asian Tourism Changes for New Zealand
Wellington (TOURISM NEW ZEALAND) - A Regional Manager for the North Asian region is to be appointed, while the position of Regional Manager Asia is to be disestablished. South Asian markets will be managed by their current Country Managers.
George Hickton, Tourism New Zealand Chief Executive, says that the change takes into account the growth and increased spread of New Zealand's Asian tourism markets.
"The growth of tourism to New Zealand from markets such as China has been significant in the last few years, and this trend is predicted to continue," he says. "It has become evident that there is a need for more resource in North Asia to help New Zealand tourism activity to be more effective in this region."
The Regional Manager North Asia will be based in Shanghai and will oversee South Korea, the People's Republic of China, Hong Kong and Taiwan. The South Asia markets of India, Thailand, Malaysia and Singapore will continue to be managed by their respective Country Managers with administration support from Singapore and strategy and planning support from New Zealand.
The changes follow the resignation of Tony Everitt from his current role of Regional Manager Asia. The role, which covered all markets across Asia, will be disestablished from 1 November.
Tourism New Zealand Asia Managers
- North Asia Regional Manager - to be appointed
- China/Hong Kong - Evangeline Lu
- Korea - Hee Jeong, Kwon
- Taiwan - GSA - Betty Liu
Country Managers
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