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Ancillary revenues increasingly important in current difficult operating environment

28-Oct-2008

In the current challenging operating environment, carriers worldwide are increasingly keeping an eye on the potential for new ancillary products and associated revenues. Such products provide a way for airlines to grow revenues by, in many cases, converting traditional cost centres into revenue items – or, as a minimum, recouping sunk costs related to the specific service provided. [1833 words]

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Subheadings:

  • ... but many (network) carriers still making little progress in ancillary product development
  • Innovation reaps greatest rewards
  • Conclusion: Rapid increase in ancillary revenue focus and scope for further development

Graphs and data:

  • Implementation of ancillary revenue strategies by airlines
  • LCCs with Business-traveller focused products
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