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American throws down the GDS gauntlet

26-Nov-2010

The year-long battle between American Airlines and the global distribution systems (GDSs) is clearly heating up, given the threat by American to pull its content from Orbitz on 01-Dec-2010, short circuiting a contract that still has three years to run, but may have reached its amendable date. [3775 words]

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Subheadings:

  • Constant comment on the issue
  • OTA’s less useful, more complex
  • American just following lead of other retailers
  • Deregulating GDSs
  • Push me pull you
  • Costs could be halved
  • Opposition disagrees
  • High stakes, but unclear timing
  • Foreign ownership laws will change
  • Paradigm shift
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