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Airlines juggle pricing and product as premium demand fails

5-Jun-2009

FRIDAY REFLECTIONS, WITH RON KUHLMANN & THE CENTRE. An earlier study addressed the remarkable discounts on premium fares in the New York-London market in the current economic recession. And the decline in premium sales continues to outpace even the drop in economy travel, constituting an inordinate proportion of a carrier's profitability. [1739 words]

Unlock the following content in this report:

Subheadings:

  • The rules - proceed with caution
  • The Gulf challenge - network operations generate lower prices
  • Pricing tag end routes to attract business
  • US domestic and premium, oxymorons?
  • Intra-Europe routes can be costly. It's about competition
  • Adversity produces rethinking of configurations (again)

Graphs and data:

  • Global Premium Fare Comparisons
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