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Airbus expected to maintain parity with Boeing – new report

18-Aug-2009

Airbus has gained parity with Boeing in commercial aviation over the last decade – a situation that is expected to continue for the foreseeable future, according to a new report by Air Insight. Mr Arvai, co-author of the report, stated, “If Boeing continues to stumble with the 787 program and Airbus has learned its lessons from the A380 and succeeds in delivering the A350 on time, Airbus could leapfrog Boeing into a position of market leadership - but Airbus must deliver the A350 on-time to take strategic advantage, which is not an easy task.”

The report, Airbus: Market Analysis and Outlook, is the collaboration of three leading industry consultants and analysts: Ernest Arvai of The Arvai Group, Addison Schonland of Innovation Analysis Group and a third consultant who wishes to remain unidentified.

The report provides a comprehensive analysis of the Airbus commercial aircraft programs, the A400M and the KC-30 tanker, plus a number of critical issues facing Airbus in its competitive battle with Boeing for supremacy.

“Airbus will rely on strong performance of its A320 and A330 families to counter losses on the A380 and A400M programs while it funds the A350 program,” said Mr Schonland. “We believe the A400M contract will be modified and reduce the financial burden on Airbus from this program now in its 27th year of development.” We also believe that Airbus will win at least a share of the USAF tanker program in the next competition.”

About the report:

This new report from Air Insight provides a comprehensive market analysis and outlook for Airbus, focusing on the key issues facing the company as it competes with Boeing for market leadership.

Key issues addressed in this report include:

  • How is Airbus positioned vis-à-vis Boeing?
  • What are Airbus financial prospects?
  • How Sound is its parity position with Boeing?
  • Will Airbus succeed with the A350XWB?
  • What will be the outcome of the WTO complaints?
  • Production: To Cut or Not to Cut?
  • What are the Key Risk Factors for Airbus?

Written by three leading independent industry analysts, this report provides a comprehensive overview of Airbus on a program by program basis, including the A320, A330/340, A350, A380 and A400M, analyzing the market prospects and competitive position for each aircraft type, and providing expert judgment on their likelihood for future success.

The report is available for purchase here and is priced at USD150 for the electronic version.

About the authors:

Ernest S. Arvai heads The Arvai Group, an aviation focused strategy consultancy based in the United States, and has worked with aircraft manufacturers, engine manufacturers, component suppliers, airlines, leasing companies and financial institutions for more than 30 years. He holds an MSIA from the Tepper School at Carnegie-Mellon and a BSE from the University of Michigan. Prior to establishing his own firm, he was Vice President and Managing Director- Technology Management at Battelle Memorial Institute. During his career he also led the worldwide airline and aviation industry practice at Arthur D. Little and has worked in more than 50 countries on aviation issues.

Additional information can be found at www.arvaigroup.com.

Addison Schonland heads Innovation Analysis Group, an aviation focused market-research and consultancy based in the United States, and has worked with aircraft manufacturers, engine manufacturers, airlines and the air travel sector. Addison has been an innovator in new media, and publishes a successful aviation blog and on-line information resource. He holds degrees in Sociology, Economics and Finance for the University of Cape Town, South Africa and a doctorate in business administration from Rushmore University. He was previously with PA Consulting Group and has been involved with commercial aviation for over twenty years.

Additional information can be found at www.iag-inc.com.


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