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Aeromexico outlines its revenue and network strategy in an uncertain Mexican market

Analysis

Grupo Aeromexico has a raft of initiatives under way to sustain and improve its fortunes in the Mexican aviation market, where traffic is growing despite uncertain economic conditions.

Mexico faces an uphill climb to meet its GDP growth forecast of 3% in 2014 as Aeromexico recently noted that Mexico's general economic indicator only grew 0.9% in Jan-2014 versus 3.2% growth a year earlier.

Despite the economic challenges facing Mexico, Aeromexico remains bullish on the untapped potential for air travel that lies within the country's growing middle class. In order to ensure it maintains a competitive edge in capturing its fair share of latent demand for air travel, Aeromexico is working to distance itself from its rivals by leveraging its network strength and improving its cost and revenue management.

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