- CAPA Analysis
- Schedule Analysis
- Cargo Analysis
- Route Maps
- Fast Fact Report
- Airline Status
- IATA Code
- ICAO Code
- Corporate Address
- 5-D Airline House
25 Airline Road
- Main hub
- Singapore Changi Airport
- Business model
- Full Service Carrier
- Airline Group
- Part of Singapore Airlines Group
- Frequent Flyer Programme
- Association Membership
- Codeshare Partners
- Air China
Air New Zealand
Centrafrique Air Express
Based in Singapore, SilkAir is the regional subsidiary of Singapore Airlines. Using a fleet of narrow-body Airbus aircraft, SilkAir operates an extensive network of regional services within Asia.
Location of SilkAir main hub (Singapore Changi Airport)
82 total articles
Indonesia has taken another step backwards from liberalisation with moves that benefit flag carrier Garuda at the expense of Singapore Airlines (SIA). In the latest examples, Indonesia is refusing to approve SIA’s new joint venture with Lufthansa and allow SIA to launch a new fifth freedom route from Jakarta to Sydney.
Refusing to allow SIA and Lufthansa to coordinate prices and schedules in the Indonesia-Europe market may not have a significant impact on the overall SIA-Lufthansa JV. However, it is an unfortunate move by Indonesian authorities to protect Garuda ahead of the airline's potential launch of services to Germany.
Preventing or delaying SIA from launching Jakarta-Sydney has a bigger short term impact as it leaves in place – at least for now – the Garuda and Qantas duopoly in a growing market. SIA has also been temporarily stripped of 19 weekly slot pairs at Jakarta Soekarno-Hatta International Airport, in another related and seemingly protectionist move.
SilkAir is approaching an important juncture in 2017, with potential strategic ramifications for the Singapore Airlines (SIA) Group, as the full service airline subsidiary takes delivery of its first 737 MAX aircraft. SilkAir has grown by approximately 30% since taking its first 737NG aircraft three years ago, but has not expanded as rapidly as initially planned.
The 737 MAX aircraft could usher in a new phase of faster growth. SilkAir will be able to use the improved range of the MAX to open new longer range routes and take over more flights from the parent airline, accelerating a trend which has emerged over the past several years.
However, as SilkAir continues to expand and starts operating alongside SIA in more markets, it will need to review its product and commercial strategy. With the MAX, SilkAir has the opportunity to improve its product and close the gap with SIA mainline. Closer integration with SIA and a rebranding should be considered.
The Singapore Airlines (SIA) Group is continuing to pursue rapid expansion in China with the launch of services to Dalian by Scoot and to Fuzhou by SilkAir. The addition of Dalian and Fuzhou will extend the group’s Chinese network to 25 destinations in Nov-2016.
Scoot launched Shenyang as a one-stop service via Qingdao in 2013; it is now upgrading the route to nonstop. Shenyang will give Singapore Changi 25 nonstop destinations in China – more than any other airport in Southeast Asia. Fuzhou is already served from Singapore, while Dalian will initially be served as a one-stop product via Qingdao.
Maintaining a leading network in China is an important component of the current SIA Group strategy. It is also essential, since SIA is unable to codeshare on domestic services within China due to regulatory restrictions.
Scoot and Tigerair drive Singapore Airlines Group expansion in China; 14 new destinations in 5 years
The Singapore Airlines (SIA) Group is pursuing further expansion in China, which is already the group’s single largest market and perhaps strategically – its most important. Tigerair’s 28-Apr-2016 launch of services to Wuxi gives the SIA Group 23 scheduled destinations in mainland China.
SIA now has more Chinese destinations than the rival group Cathay Pacific, and more than any foreign airline group outside North Asia. Five years ago the SIA Group had only nine Chinese destinations.
Over the last four years SIA has grown capacity to China by approximately 50%, with nearly all the growth generated by its LCC subsidiaries Scoot and Tigerair. SIA currently only has slightly less capacity to China than Southeast Asia’s leading LCC group – AirAsia. Cathay Pacific, AirAsia, Asiana and Korean Air are the only foreign airline groups that are now larger in China than SIA.
The Singapore Airlines (SIA) Group will in Oct-2016 become the second airline group after AirAsia to serve all 10 ASEAN countries. Laos is the last piece of the puzzle and will be served by SIA full service regional subsidiary SilkAir with a new thrice weekly Singapore-Vientiane-Luang Prabang-Singapore circle routing.
Following the launch of Luang Prabang and Vientiane, SilkAir will have 32 Southeast Asian destinations and the SIA Group will have 42. Connecting secondary markets in the fast growing Southeast Asian region is critical for SIA as it tries to unlock a new era of growth and differentiate itself from competitors.
This is Part 2 in a two part series of reports. The first part focused on expected growth in the Lao international market and how SilkAir is trying to benefit. This part will focus on how the launch of services to Laos is an important step in the SIA Group network strategy.
SilkAir Part 1: Luang Prabang, Vientiane launch positions SIA to benefit from growth in Laos tourism
Singapore Airlines' full service regional subsidiary SilkAir has confirmed plans to launch Luang Prabang and Vientiane in Laos in late Oct-2016. SIA will become only the eighth foreign airline group to serve Laos, which has a small but fast-growing international market.
SilkAir’s new Singapore-Vientiane-Luang Prabang-Singapore circular route is strategically important for the SIA Group as Laos is the only Southeast Asian and ASEAN country not yet served by the group. AirAsia is now the only airline group serving all the 10 countries that make up ASEAN.
Enhancing regional connectivity is an important component of the new SIA Group strategy as it aims to differentiate itself from competitors and grow, despite intensifying competition. The group’s Southeast Asian network will exceed 40 destinations by the end of 2016. In 2016 SIA is also expanding its network in China and India, two other strategically important markets, to 23 and 15 destinations respectively.