5-May-2011 1:58 PM

Virgin-branded airlines will 'not necessarily' join same alliance: Branson

Virgin Group chairman Sir Richard Branson said that while there is “a logic” to all Virgin-branded carriers joining the same global alliance, that will “not necessarily” happen (Bloomberg, 04-May-2011). The chairman stated that options very much depend on the partners being looked at. “From Virgin Australia’s perspective it has been very effective to go airline-by-airline with alliances. That may not necessarily be the best for Virgin Atlantic, but all options are there,” Sir Richard said.

Want More News Like This?

CAPA Membership gives you access to all news and analysis on the site, along with access to many areas of our comprehensive databases and toolsets.
Find Out More