Virgin Australia CEO John Borghetti said during CAPA’s 'Airlines in Transition CEO Summit' last week that the carrier’s new domestic business class product has proven to be highly successful. Mr Borghetti says within one week of the 18-Jan-2012 Australia-wide launch of the new product, Virgin Australia had a domestic business class load factor that was four times higher than its prior premium economy product. He said premium economy sold very poorly over the five years it was offered and introducing business class domestically was “a natural” addition in Virgin Australia’s quest to attract more corporate traffic. “For us it was an easy decision. And it's paying off,” Mr Borghetti explained.
Virgin Australia says new domestic business class product is highly successful
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