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13-Jan-2021 2:53 PM

University of Melbourne consumer psychologist: 'rubber band effect' towards consumption likely

University of Melbourne consumer psychologist Dr Brent Coker, speaking at CAPA Live January 2021, stated (13-Jan-2021) during the Great Depression, "we saw a whole generation of penny pinchers" adding it is "likely we might see this again with the so called 'COVID' generation". Mr Coker stated: "We will likely see what we call a rubber band effect' towards consumption.

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